Gaming DNA.  Built different.

We build a portfolio of subscription lifestyle apps using the retention mechanics, monetization depth, and product instincts that made mobile gaming a $100B industry.

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Supercell
Clash of Clans
PlayStation
Playraven
Neon Koi
Playnest
Clash Frontline
Supercell
Clash of Clans
PlayStation
Playraven
Neon Koi
Playnest
Clash Frontline
Why Now

Beyond subscriptions, we design for LTV, upsells, and engagement loops the way games do.

01
AI collapsed the cost curve
Small senior teams can now ship at venture scale. We move faster than studios ten times our size.
02
Gaming mechanics are crossing over
Retention design and engagement loops are becoming the expectation in everyday apps — not the exception.
03
Subscriptions are proven
Consumer subscription apps are a massive, growing market with strong LTV economics and compounding returns.
04
UA channels most accessible ever
The best growth channels are cheaper and more democratic than ever, including non-dilutive options.
The Portfolio

THE
PIPELINE

4 apps · 2026 — 2027
01
WeParent
Live
Two homes, one mission.
Co-parenting coordination for separated families. Shared calendars, messaging, and tools that put kids first — built with the engagement loops of a live service game.
🤝
02
Smokeless
Imminent
Habit-breaking with a twist.
Quit smoking with game-informed habit loops and progression mechanics. Deal signed with Seedcraft. Retention-first, subscription-native from day one.
🌿
03
WeParent Family
Scheduled
For every family structure.
Expanding the WeParent platform to conventional families — the next natural step in a franchise built on shared infrastructure that ships each new app faster.
👨‍👩‍👧
04
Project Echoes
Concept
A living garden. A daily companion.
Gratitude journaling reimagined. A living, growing world that reflects your inner life — designed for deep daily ritual and the subscription loyalty that comes with it.
🌳
Market Size

MASSIVE
MARKETS.

Wellness Apps
$13B
15% CAGR
Mental health, mindfulness, and daily wellbeing tools. The largest category we operate in.
Habit Formation
$1.7B
13% CAGR
Productivity, streaks, and behavior change apps. Where gaming mechanics create the biggest moat.
Parenting Apps
$2B
12% CAGR
Family coordination and child development. Underserved by serious product thinking — until now.

We are not betting on a single niche. We are building a repeatable engine across lifestyle categories.

How We Build

THE GRIT
TOOLKIT

01
Small Senior Team
Helsinki-based. Creative direction and quality always in-house. No bloat. Every person ships.
02
Proprietary Infrastructure
Shared backend, auth, payments, onboarding, and analytics. Every launch is faster than the last.
03
AI-Augmented
Agents extend our reach at machine speed — covering gaps a team our size couldn't otherwise fill.
04
Outsourced Live-Ops
Once stable, operations handed off. We move to the next. Margins stay high, quality stays Grit.
The Team

NOT A
TYPICAL
STUDIO.

Our team has shipped at the highest level of the games industry — Supercell, PlayStation, Playraven. We know what it takes to build products that keep millions of people coming back every day.

GA
Gabriele Aimone
CEO & Founder
Gaming veteran with fundraising and exit experience at Supercell and PlayStation. Builds teams and elevates vision.
CB
Claudio Borromei
Tech Lead
Entrepreneur with exit experience. Builds scalable tech with a strong AI focus. The architecture behind every Grit product.
JK
Jonas Klar
Design Lead
Game Design, Production, LiveOps, and monetization. Product vision and brand-building across the studio.
NA
Niko Ala-Opas
Growth & Marketing
Performance marketer. Years of UA experience at scale in mobile games. Growth, acquisition, visual identity.
PP
Pietari Päivänen
Investment, BD & Strategy
Serial entrepreneur, 5 exits. 8 years at Supercell. Investor and board member in 30+ startups across Europe, US, and Africa.
Roadmap

WHERE
WE'RE GOING

Q2 2026
  • WeParent live
  • Smokeless in production
  • Grit Toolkit ready
Q3 2026
  • Funding round closes
  • WeParent Family launch
Q4 2026
  • 3+ apps live
  • Revenue generating
2027
  • 1 app per month pipeline
  • Full team scaling
2028+
  • Portfolio scale
  • Exit paths
The Ask

LET'S BUILD
SOMETHING
WORTH OWNING.

€500K
Seed Round
€3M
Pre-money Valuation
18mo
Runway
Get in touch See our apps
Gabriele Aimone · CEO & Founder, Grit Studios
gabriele@gritstudios.io · Helsinki, Finland